Here’s how an effective website can build a strong business pipeline.

I was having lunch the other day with an associate who has been in business for about six years and is selling around 13 homes each year. He asked me about having a website and whether or not it was important. Today I want to share what I told him.

My website is crucial to my business because it generates around 85 to 100 listing appointments every year. People don’t find my site by chance, though. I have to point them there. 

“Big-box brokerages will give you a basic, boring website.”

Whenever you create a specific purpose or solution for somebody’s problem, they become very interested in your website, and it starts putting money in your pocket via leads. The leads that a website provides are important because they come to you for a special purpose. I own about 35 different domains, and each one has a specific purpose and offers a different solution. 

If you work for a big-box brokerage, they’ll give you a pretty generic website. A lot of agents never actually go in and do any customization to those sites. Some of them won’t look good no matter how much you customize them.

To conclude, websites are necessary, but people won’t just come to you randomly.​​​​​​You need to give them a path to find you and be intentional about setting up your site. If you want to learn more about building your own site or have any other questions about the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.